Friday, 7 March 2014

Largest AD Networks - March 2014


  1. Google Ad Network
  2. Advertising.com
  3. ATT Adworks
  4. Real Media Group - 24/7 Access
  5. Casale Media - MediaNet
  6. Microsoft Media Network US
  7. RadiumOne
  8. ValueClick Networks
  9. Specific Media
  10. Genome from Yahoo!
  11. Burst Media
  12. Collective Display
  13. Federated Media
  14. Exponential - Tribal Fusion
  15. Cox Digital Solutions
  16. Rocket Fuel
  17. Undertone
  18. Adconion Media Group
  19. Vibrant Media
  20. PulsePoint

What is CPA (Cost Per Action) in Online Advertising Program ?



What is CPA (Cost Per Action) in Online Advertising Program ?

Definition: Advertising pricing model where advertisers pay only when users completes a specific desired action. The action is usually a sales transaction or a registration.
Also Known As: cost-per-acquisition, cost-per-transaction

what is CPC (Cost Per Click) in Online Advertising?



what is CPC (Cost Per Click) in Online Advertising?  

Definition: Advertising pricing model where advertisers pay by the number of times visitors click on an ad. A typical range is 5 cents to $1 per click.
Also Known As: PPC (Pay Per Click)

what is CPM (Cost Per Mille) in Online Advetising?

what is CPM (Cost Per Mille) ?

Definition:
How much it costs an advertiser to show an ad 1,000 times. A $100 CPM means the advertiser paid $100 per every 1,000 times his ad appears on a website. CPM is the most common measurement of online advertising costs. Also known as cost per thousand (Mille is Latin for one thousand).

Common acronyms of online advertising:



Common acronyms of online advertising:


  • CPM - cost is calculated by impression. You are paid when an ad is shown.
  • CPC - cost of ads are calculated based on number of clicks. You are paid when someoneclicks on an ad.
  • CPA - cost per action. You are paid when the visitor does something -- for example, filling out a form or buying a product.